PR exec shares her secret for finding work life balancePosted on February 3, 2013 by Cindy Goodman in Miami Herald Blog
Earlier this month, I received this email from PR executive Tadd Schwartz of Miami's Schwartz Media:
A lot of folks might be surprised to learn that the job of a PR exec is
considered one of the top five most stressful positions in the workforce
The job of a pr counselor never ends. The pressure to exceed expectations and be involved in every aspect of your client's business is enormous. The more you care , the more personal you take it when problems arise . You have to be totally engaged with your client and the media and the industry all the time – there is no half way in this biz . You have to be organized, multitask , sell, communicate and be sharp every day. And with all that comes pressure to perform.
Ok – I just stressed myself out – going for a run. Hope you're well
Along with the email, Tadd sent me the link to the list of the Most Stressful Jobs for 2013. I know Tadd is a runner and I'm pretty sure that helps him with stress and work life balance.
Today another talented PR exec shares her secret for work life balance. My guest blogger is Duree Ross, president of South Florida-based Durée & Company, an award-winning PR entrepreneur with a broad spectrum of experience spanning the corporate, agency and non-profit arenas. Durée lives in Ft. Lauderdale with her family and is an avid community advocate. She makes the stressful job of running a PR firm look managable.
“Giving” to Achieve Balance Between My Professional and Personal Life
As president of my own public relations, marketing and special events firm for 13 years, I’ve always made it a priority to give back. Every day, I “give my professional all” to the number of for-profit clients and non-profit organizations that I proudly represent.
Notice that “give” is an important word in my vocabulary. In order to “give” in my professional life, it’s imperative that I “give” to myself and my family, every day. There is no doubt that I put an immense amount of effort and time into my work – because I love what I do. But, like many women, I am four people in one: a full-time wife, a full-time mom, and a full-time professional, and last but not least, a full-time individual who needs to take care of herself.
Each one of those “fourths” has to get equal attention in order for the whole to run smoothly.
My husband Dwayne and I, both busy professionals, just celebrated our 12th anniversary. With our crazy
schedules, we HAVE TO make it a priority to create time for each other, and we make the most of that time. Even during my most stressful days, a comforting smile, loving hug, and basically an “I’m
here for you” from my husband make it all better.
My 10-year-old son and 6-year old daughter are a lot like me: they’re always on the go. Whenever possible, I make it a point to be there for them, whether it’s being their chauffeur, their cheering section, or their tutor. Of course, sometimes I have client meetings, events, etc. that I can’t miss. But, the time that I get to spend with them whenever it’s humanly possible is golden. And, with a job that things change in an instant, its nice to know that I can answer calls, check emails, and do more
while I am with my children and not missing out on parts of their lives.
As many females do, I tend to put my needs last. I’m trying to get better at this. Having worked on the Go Red for Women campaign for the American Heart Association, I have a great understanding of the importance of good health. Any time I can, I work in an exercise class. I try to get adequate sleep. I try to eat healthy. Notice the word “try,” but I’m working on it.
Don’t let me fool you; life for the working mom in 2013 isn’t easy. Balance is very difficult to achieve, but it is possible and with hard work, it is possible.